Email Sequences They’ll Actually Read

Whether you’re a big ticket B2B software company looking to nurture room temperature leads into clients or a DTC brand trying to maximize revenue — email’s the answer. However, your email marketing’s take-off will be limited by the hooks and copy fueling it.

Of the dozens of email sequences I’ve written, here’s what I can share:

Before you ask, I have sufficient experience writing these kinds of flows for B2B and B2C brands:

Welcome Flows
Abandoned Cart Flows
Browse Abandonment Flows
Customer Thank You Flows
Because You Clicked Flows
Loyalty Rewards Flows
Referral Flows
Product Refill Flows
Upsell/Cross-Sell Flows
Winback Flows

… and honestly, probably more. I can’t remember them all.

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