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Stand Out The Right Way

Let’s align your competitive advantage with the solutions your potential customers are looking for.

Where Brands Come to Life

Each marketing-related decision you make represents a new chapter of your brand’s story. Every ad you create, email you send and influencer you partner with is an opportunity for you to prove why you’re the solution to your audience’s problem(s).


… and lacking a sufficient foundation will hurt you in a few ways.


Inconsistent messaging will confuse would-be customers. On the flipside, investing in memorable, consistent messaging will help you reinforce your brand’s messaging — getting more out of every dollar you invest.


So, wouldn’t it make sense to invest in messaging that works together, rather than channels that self-compete? It would if you care about your ROI.


That’s why I create brand books for my long-term clients.


This brand book consists of:

  • brand pillars

  • an in-depth tone of voice guide

  • marketing channel suggestions

  • a we are/we aren’t chart

Align Your Brand With Your Goals

There should be zero ambiguity within your brand. Every aspect should be designed with purpose so we can attract (and appeal to) the right audience and send the right message.


That means no arbitrary tactics “just because”.


With that being said, brands evolve with time.


  • markets fluctuate

  • new services are released

  • potential audience segments are uncovered

  • opportunities reveal themselves


For these reasons, I create flexible brand books that move with your goals so it can evolve as you do. But most of all, these brand books provide unity and peace of mind.


Because when your:

  • social media team

  • sales team

  • email department

  • advertising department

  • freelancers 

  • designers 

  • influencers

  • content creators


… and everyone else is on the same page, you can really hit the ground running!


But before I can make any promises, I’ll have to learn more about your brand, goals and vision. Book a quick call with me here for absolute clarity.


Need a Hand With Your Creative Work?

Let's explore your options.

​Tel: 631-740-4562​

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